Why Tableau

Key Differentiators	Proof Points
Speed •10-100x faster in every aspect of analysis – from accessing and visualizing data to gaining insights and making data-driven decisions •Accelerates speed to insight from weeks / months to just seconds /minutes •Explores data in the moment at the speed of thought •Wins back and refocus IT resources on more strategic efforts	•Tableau ranked #1 in agility, project length, and lowest TCO in the BARC 2012 survey. •Ten times the analysis in half the time, with half the staff – Cornell University •“Reporting that used to take 8 hours takes 15 minutes.” - Progressive •“The one instant gain from my team's perspective was we're saving months of work here because my team no longer has to get stuck in a quagmire that is creating reports in Excel.”- Oxford University
Self Reliance •Provides an easy to use, intuitive, human-oriented experience centered around the everyday business person •Allows people to immediately ask and answer questions directly from the data source, without any IT dependence •Addresses the full spectrum of analytical needs	•In the two largest BI customer surveys, Tableau was the leader in self-reliance.  Tableau ranked #1 in ease of use in the Gartner MQ 2012 survey and #1 in self-service in the BARC 2012 survey. •Ease of use is one of the top two reasons for selecting a BI platform.  According to Gartner, “Self-service (self-reliance) BI is the goal for many organizations, and ease of use in all areas is a strong criterion to make that goal a reality.” •“Tableau products put incredibly powerful reporting and analytical tools in the hands of operating people—people who know their business and who can, given insightful information, make better decisions.” – HTM
Visual Discovery •Enables a human-cognitive-approach to asking questions and visualizing answers, which shifts fluidly between views and allows you to follow your natural train of thought •Incorporates visual perception best practices on how the brain recognizes patterns to draw insights faster •Provides multiple modes of use for visualizing data	•In the two largest BI customer surveys, Tableau was the leader in visual discovery.  Tableau ranked #1 in dashboards and interactive visualizations in the Gartner MQ 2012 survey and #1 in visual analysis in the BARC 2012 survey. •“Tableau continues to set the standards for interactive visualization” – Forrester Research •“Tableau helps users dig deep to gain a personal understanding of the numbers that create a compelling chart; it stands out …for its breadth of visualization options and the built-in help it provides to users who might not know what options are possible to share data in a more appealing manner.” – Sirius Decisions
Flexible Data Access •Connects directly to any data where it lives and leverage existing systems – whether spreadsheets or some of the world’s largest data sets on Teradata or Hadoop •Provides flexibility to pull data into memory if required or have a live connection to provide up-to-the-minute data •Brings all of your data right onto your PC or mobile device while maintaining interactive response times with Tableau’s architecture-aware approach •Easily publishes interactive visualizations to colleagues across platforms	•Creating and changing reports has largely shifted from IT to users, who change the reports themselves.  The bank has also moved away from cubes. “Whenever you build a cube, you have an ecosystem for updating it. With Tableau, we directly connect to the data, and when the data changes, the report changes.”  - Bank of America • •“It would take weeks, sometimes months, to get a stable production environment that could massage and expose the size of the datasets we are using now. We would not be able to do the things we do now within a month, or even a year on the other systems.  I’m working with Tableau to get HBase integration in addition to Hive. HBase supports multidimensional OLAP cubes. The nice thing about working with Tableau is that it is agile, smaller, and directly communicates with clients to understand their needs.” – Macy’s